Gumroad Email Marketing Tutorial: Building an Email List
This tutorial demonstrates how to use Gumroad to build an email list through its email marketing features, specifically by setting up automated workflows.
Main Points:
- Accessing Gumroad: The first step is to visit Gumroad.com and log in to your account. The tutorial recommends using the "Login with Google" option for convenience.
- Navigating to Workflows: Once logged into the Gumroad dashboard, users need to locate and click on "Workflows" in the sidebar.
- Creating a New Workflow:
- Click on the "New workflow" button.
- Name your workflow descriptively to identify its purpose.
- Select "New subscriber" as the trigger for this workflow.
- Click "Save and continue" to save the workflow settings.
- Crafting Your Email:
- Click on "Create email" to begin composing your email.
- Subject Line: Draft an attention-grabbing yet informative subject line.
- Timing: Choose when the email should be sent relative to subscription. For immediate delivery, select "zero hours" (sent immediately upon subscription).
- Email Body: Write engaging and clear content for your email.
- Attachments: Utilize the "Attached files" button to upload any additional resources.
- Preview: Use the email preview on the right-hand side of the screen to ensure your email looks as intended.
- Click "Save changes" to finalize and save the email settings within your workflow.
Key Takeaways:
- Gumroad provides a straightforward way to automate email marketing for list building.
- Workflows are central to setting up automated email sequences triggered by specific user actions, such as subscribing.
- Crafting a compelling subject line and clear email body is crucial for subscriber engagement.
- The ability to schedule emails and attach files enhances the value of your email marketing efforts.
Actionable Insight:
By following these steps, creators can effectively set up an automated welcome email to new subscribers using Gumroad, fostering engagement and growing their email list from day one.